B2B Solicitation Calls Driving you Crazy?
As a business owner, you are going to face the inevitable reality of solicitation calls on your business line. These calls typically come through in one of two ways: 1) as live operator telemarketing calls, or 2) as Automated Recordings. When you receive a call from a live operator, you have a real person attempting to solicit business from you. White an Automated Recording telemarketing call is exactly what it sounds like, calls with automated prerecorded messages. These two calls have one thing in common: the use of autodialer technology which allows these businesses to call hundreds of numbers consecutively. While this is hugely beneficial to the business making the out-bound calls, it means that business owners receive regular and persistence solicitation calls. While there is virtually no way to eliminate in-bound solicitation calls, we have some tips and tricks to dramatically reduce them!
Know your rights as a Consumer
Telephone Consumer Protection Act (TCPA)
In 1991 congress passed an act stating that businesses are not allowed to call or text your home or cell phone without prior consent. Doing so puts them in direct violation of Federal Communication Commission regulations.
National Do No Call Registry
The first thing you will want to do to protect your rights as a consumer is register all your personal numbers with the National Do Not Call Registry. This will help to stop the never ending madness, at least on your home and cellphone lines.
Of course, there are exceptions to the FCC regulations, which allow automated recordings and live operators to contact you – such as emergency alerts, political polls, charities, and debt collectors. These entities are still legally allowed to contact you using autodialer technology.
What about my rights as a Business Owner?
As a business owner, you are well within your rights to list your business line on the National Do Not Call Registry. Unfortunately, these regulations become tricky because there is not an explicitly stated provision for business to business solicitation calls. Meaning “Business A” is perfectly within their rights to contact “Business B” in an attempt to solicit sales.
So now what?
While operators are trained to end calls with pre-recorded messages, hanging up on a live operator is unfortunately not the best or most professional course of action. Luckily, there are a few things that you can do to reduce solicitation calls:
First things First
Your answering service can help you identify numbers from solicitors, and you can ask your phone provider to block these numbers from ever being able to come through on your line. Unfortunately, this can become time consuming and Tedious as many of these businesses have multiple numbers they call from. Which brings us to our next point:
Use your Answering Service to your Advantage
Include a scripted path for your live operator written specifically for inbound B2B solicitation. Once your operators realizes the call is an attempt to solicit sales, they can read a standard response and close out the call: “We do not accept solicitation calls on this line, please remove this number from your list. Thank you.”
Additionally, you can add a screening question to your script as part of your standard greeting, “Are you a current client”, or “Is this an emergency?”. This will help your operator quickly identify calls that do not need to be dispatched.
Are you having problems with incessant in-bound solicitation? Give us a call and we can help you implement an answering service plan that includes scripts and measures aimed at reducing these calls.